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Tuesday, April 29, 2008

add your blog to google blog search

Many bloggers think that they create a blog and it will
automatically be listed in Google's search. This is not the case at
all. Having an RSS feed is necessary if you want your blog to be shown
in Google's Blog search engine. Blog Search indexes blogs by their
site feed, so make sure that your site feed is turned on. If your blog
isn't already listed in Google's Blog search engine, you can submit it
manually. Add your blog to Google's Blog Search. http://blogsearch.google.com/ping


# While it is true that you don't even need to submit your site to
Google in order to be indexed, Google does invite you to submit your
URL to make sure they don't miss your site. Submit your blog via
Google's free submitting form. http://www.google.com/addurl/?continue=/addurl


# When Google finds your site through an automatic crawl it follows
links from other sites.


# What can you do to make Google find your blog?


# Get incoming links. There are sites that the search engine spiders
visit many times a day and getting links on sites that search engines
visit regularly is one of the keys to getting indexed quickly. It
helps you climb in search engine results. Google, view links to your
site as a vote. Search engines use the number of backlinks that a blog
has as just one of the factors for determining your ranking. Incoming
links to your blog also means more visitors to your blog. Help search
engines find your blog by getting a link from a site that Google
Crawls on a regular bases. Submitexpress.com will submit your blog to
40 search engines. It usually takes a new blog about a month before
it's fully indexed by Google.


You should submit your blog to blog directories
and to Social networking sites like mybloglog.com a
too.


Claim your blog at http://technorati.com/

adsense tricks continued

Increase Impressions

One of the more obvious ways to increase the money you make with adsense is to increase the amount of traffic to your web site, which in turn will increase the number of impressions you receive on your page or site.
Increasing traffic to your web site goes beyond what we'll talk about here, but we'll give you some other great methods of increasing your number of impressions.

Google AdSense requires JavaScript, and if your viewers do not have JavaScript enabled, they will not be able to your ads. For the visitors you are already attracting to your site, a way of motivating them to click on your AdSense ads is to encourage them to enable JavaScript if they haven't already. One strategy to motivate users to enable JavaScript is to add content to your page that is only available through JavaScript. Add browser JavaScript detection to your HTML to alert visitors that if they do not have JavaScript enabled, they are only able to view a portion of the content that is available on your web page/web site.

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Increase Click-Through-Ratio (CTR)

Even a small increase in your Click-Through-Ratio can potentially result in a large increase in revenue. If you raise your CTR of 1.0 to a CTR of 1.1, that should result in a revenue increase of 10%. There are quite a few on-page factors that can affect your Click-Through-Ratio. Some of these factors include:

Ad placement- Where are your ads placed on your site? WIll visitors be more likely to notice them, or ignore them?

Ad color- Do your Ads blend in with your site, or do they stick out like a sore thumb?

Ad unit style- Does the style of your Ad units correspond with the style of your web site?

Total number of links- Do you have too many links, or too few?
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Ad placement

One of the best locations on a web page to place an ad is where the visitor is most likely to be looking for more information.
When you first open up one of your web pages, where does your attention immediately focus? That is where you want to place an ad.
Ads that seem to do the best seem to be ads which are inline with the other content that is on your page. Even though this is the best way to place ads on your page, you may find it difficult to do this throughout your entire web site. The best way to position ads across an entire web site is usually by using Shared HTML (shtml) and Cascading Style Sheets (CSS). Using these aids in the positioning of ads appearing in relatively the same positions throughout a range of web pages inside your web site.

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Ads On the Top of the Page

AdSense ads that are placed in the header of the page seem to do fairly well. The placement is great to catch the eye of your visitor, but as you may have heard the term before, many users become "ad blind" and they will tend to overlook ads placed in the position. One way to avoid this common problem is to place your AdSense ad underneath the header of the page and into the actual content of the page. If you are able to divide your content into sections, this will work nicely since it will look symmetrical and blend nicely.

Ads On the Bottom of the Page

Basically, AdSense ads that are put at the bottom of the page just don't work well. When you read a web page, you read from the top to the bottom, and many people will never actually reach the bottom of the page, therefore never seeing your ad. Another reason that visitors may never see these bottom ads is if they are using a different size screen than you intended, and they simply don't scroll down to the bottom of the page.

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Ads On the Right Side of the Page

Ads that are positioned on the right side of a web page seem to perform fairly well. They are also currently a huge trend among AdSense users. Currently, ads positioned on the right of the page do a little better than the ones at the top of the page, probably because they are less apt to ad blindness. If you decide to place ads on the right side of your web page, be sure to test the page at various screen resolutions in various browsers. The pages should automatically resize to fit any screen resolution in order to avoid the ads getting pushed off the main screen, making the user have to scroll over to see them.

Internet Explorer seems to have a glitch that sometimes will cause ads on the right side of a page to be knocked down below the content in cases where the total width of the page is equal to 100%. In order to avoid this, make sure that your web page's total with is around 96% or less.

Ads On the Left Side of the Page

It's believed that AdSense Ads that are placed on the left side of a web page may achieve the most. Since many web sites use the left side of the page for the web site menu, a majority of users will automatically look to this side of the page for navigation. Doing this can present a problem for you because you now need to find a new place to put your site menu. Some people use top menus, some use the right side of the page, but using the right side of the web page may cause confusion among some of your visitors. One good solution is to place one single ad above the menu, and one below the menu. This way you're not displacing your standard web page features.

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Ad Color

At Adsense Support they offer advice as to what color palettes will most likely bring more clicks to the Adsense ads. This is what Google AdSense Support says:

“If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice — and click — and ads they’ll skip right over.

We’ve outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your ads more visible to users. The goal isn’t to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.

Let’s briefly define the three techniques you can use to design color palettes that will be successful for your site:

To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using our pre-designed Open Air palette.
To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using a palette with white background, white borders, and blue titles. For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.In general, use common sense when choosing your color palettes. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.
Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:

Does your site have mainly repeat visitors?
If your visitors come back day after day, they’ll likely become blinded to the position of the ads over time, regardless of the ad colors. Try rotating colors or occasionally switching the location of your ads on the page.
Does your site have a lot of ads and busy content?
If your site is filled with ads or packed with loads of competing content, chances are that you’ll need to use more visually arresting colors to make your ads catch a user’s eye. If the techniques above aren’t getting results for you, try using more prominent palettes
Tip for making your ads visible: open your page and give it a quick glance, putting yourself in the mind set of a regular user. Do the ads draw your attention, without being garish? Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won’t even see. Imagining you’re a user, look at the examples below. Would you notice the ads in these implementations?

Tip for testing color palettes: add variety and freshness to your ads by rotating between several color palettes. All you need to do is choose the Use multiple palettes option when generating your ad code during the Choose Ad Format and Colors step in the ad code setup, then hold down the Control or Command key and select up to four color palettes. ”

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That's coming straight from the AdSense Source itself. You can choose to use their recommendations on ways to maximize site revenue with Adsense, but just for fun, I'll give you a few more opinions.

Some webmasters have reported that they had the most success with brightly colored ads which were in vast contrast with the color scheme on the rest of their web page or web site. Others say they've had the most success with blended ads, in perfect color scheme with the rest of the site. In my opinion, placing AdSense ads that blend with the other colors of my web page and correlate to the style throughout the rest of my site, have given me the best results. The reason for this is probably because the AdSense ads that come up on each page are relevant to the content on the page, and in turn may appear to the user that the ads are additional content. Trial and error is probably going to be the best method of testing which strategy works best for your individual web site.

Ad Unit Style
The setup of the Google AdSense programs have made a diverse selection of different ad unit sizes and styles, as well as the link units and search units. AdSense for content unit styles include: Horizontal Ad Units:

728x90 Leaderboard
468x60 Banner
234x60 Half Banner
Verical Ad Units:

120x600 Skyscraper
160x600 Wide Skyscraper
120x240 Vertical Banner
Square Ad Units:

336x280 Large Rectangle
300x250 Medium Rectangle
250x250 Square
200x200 Small Square
180x150 Small Rectangle
125x125 Button
Horizontal Text Link Units:

728x15 -- 4 or 5 Links/Unit
468x15 -- 4 or 5 Links/Unit
Square Text Link Units:

200x90 -- 4 or 5 Links/Unit
180x90 -- 4 or 5 Links/Unit
160x90 -- 4 or 5 Links/Unit
120x90 -- 4 or 5 Links/Unit

The Leaderboard and Banner ad options are obviously the best choices for page headers and footers. Leaderboards are more favorable since they are able to show more ads. Banners are the classic web format, and may come in handy when you're restricted by the available width of your web page.

Skyscrapers work excellently for advertisements, because they seem to be less affected by ad blindness than horizontal ad formats.
Rectangles, Squares, and Buttons are extremely convenient for placement inside a content area. It's true that the rectangles may be more difficult to place how you would like them to be, but they do offer some of the highest revenue potential.

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Total Number of Links

Not having an extraordinary number of links on any of your content pages is a way of increasing revenue by decreasing the options presented to your web site visitor. Think of it like this: If one of your web pages has fifteen links and one wide skyscraper on it, the user then has twenty options to leave your page without closing the browser window. Therefore, if the user clicks on a link, then the odds that the user will choose to click on one of the AdSense links are 5 in 20. If you instead reduce the number of all the other links that you have on your page to say 5, then the number of options available to the visitor is reduced to 10, making the odds of the user choosing to click on an AdSense link 5 in 10.

Test, Test and Test Again

Testing, trial and error is going to be essential in increasing your CTR percentages. Try changing your ad colors and then keep an eye on the stats to see if there was any improvement. Do the same thing with the different ad units and different ad placement. If there's no improvement, try something else. You'll get it right.

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Increase Cost-Per-Click (CPC)

Not all Google AdSense ads are created equal. The advertisers for Google AdWords bid for their relevant keyword combinations, and some are much more costly than others, which is where you make your higher revenue on cost-per-click. When you place AdSense on any of your pages, the Google AdSense robot, Mediabot, will then automatically scan your web pages in order to determine the appropriate ads to be displayed on your page. There are strategies and ways to create web pages to specifically target and attract specific keywords from the AdSense program. You can create a Google Adwords account in the Google AdWords advertiser interface to more accurately determine which keywords have a higher Cost-Per-Click. You'll be able to get a feel for the average cost for each keyword. Using this new information, you may decide you wan to create a new web page or even a completely new web site.

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AdSense Alternate Ads

On some occasions, Google AdSense is not able to find relative advertisements for your web page. In this case, AdSense randomly chooses a Public Service Ad (PSA) to put in your ad space. Unfortunately, PSA's generate no revenue for you. Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = "/adsense-alternate-ad.shtml";

This type of alternate ad can include advertisements from Google AdSense competitors, such as Clicksor. Using this method enables you to create revenue which you would normally lose due to AdSense PSAs.

Future Improvements to AdSense which will Increase Revenue to You

Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket. Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly. Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.

adsense tricks from adsense.org

AdSense has become one of the most popular additions to web sites all over the internet. The question is, how do you use it to make the most money possible out of your already existing web site? We've collected some AdSense tricks and organized them for you so begin making money with AdSense on your web site.
First of all, if you are expecting to put Adsense on a single web site and make a fortune, I'm sorry to be the one to tell you this, but it's just not going to happen. The key to AdSense, is that you need to have multiple web sites that all generate traffic, that all have AdSense placed on them.

By having multiple web sites with AdSense on them, you can make a few dollars a day on each web site, rather than only the measly few dollars from a single web site. But by having numerous sites, you can run into problems. Maintaining 100 sites can be hard work if you don't have everything organized properly, and adding content to your web sites is an important part of maintaining those positions that you worked hard for.

Top Ten Adsense Tricks

Here is a breakdown of the Top Ten Adsense Tricks I have found to boost your commissions:

When adding Adsense ads to your web site/web page, it's important that you make the ads blend in as a part of your web page. They shouldn't look like ads. People are negative and often oblivious to advertising. They search the internet looking for content and information, not ads. Especially Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

Don't Use Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your web site's background. You can use the color palettes to choose the right colors in Adsense set-up.

Don't use any other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.

Placement of your Ads. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.

Legitimate ways of accumulating traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.

Do not rely on one web site. Yes, you can make money with one web site but try to make as more as possible.

Relevant content is the key to any successful web site. Articles are one of the best tactics to create huge web sites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first.

Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps

Use only Relevant ads. It's one of the most important factors for Adsense success. If the user is unable to find a relevant ad in your page, they won't click the ad. Would you? So it's critical to create relevant resources for your web page.

adsense tricks

Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.

Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!

The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:

1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my search engine advice blog notice the 4 link ad unit and skyscraper text ad unit on the left hand side under the headings Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commission levels.

2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.

3) Use Google's own AdSense optimization tips and visual heat map to assist you in deciding where on your page to place your AdSense ad code.

4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article is a good source of frequently searched keywords. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.

5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example of this on the Internet Dating Stories site where link ads are incorporated within the regular left hand navigation of the site under the heading "Feature Links".

6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats here.

7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories where you see:

- 1 horizontal 4 link ad unit towards the top of the page under the first paragraph
- 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links"
- 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links"
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

You can also include 1 AdSense referral button in addition to the 3 other units.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click. Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.

10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!

Site Design and Integration

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.